Accessing the “Hidden Market” of Business Listings: How a Business Broker Can Help You Sell
You’ve likely come across sales ads for businesses either in-person or online. As a business owner, it’s easy to think that this is the only way to attract potential buyers to your brand but this isn’t the case. By utilizing the services of a broker to sell your business you have access to the “Hidden Market”.
The “Hidden Market” doesn’t refer to a physical location but to a behind-the-scenes network of business listings and vetted buyers looking to connect for their next big opportunity. Approximately 25% of small and midsized businesses listed with Jason Brice Business Marketing Inc. are listed privately for a select network. Listing a business within this private market means tapping into a network of potential buyers that have already been vetted, achieving the best possible sale price and, in most cases, an expedited sale process.
Working With a Business Broker Can Open Doors
In addition to public marketing channels, an experienced business brokerage can access a series of well-developed networks. These networks have been cultivated over the years through industry-specific events, trade shows, local business groups, and other avenues. Brokers have done the legwork creating these contacts so you, the seller, can benefit.
These private markets are full of individuals and companies looking to buy a business with a solid foundation to build on. Listing businesses for sale publicly can impact everything from customer, vendor and employee sentiment to the overall deal structure. Public listings also have the potential to drag out the sale process while maintaining privacy and confidentiality
Some of the benefits that sellers can expect from accessing these networks include:
Targeted Outreach: One of the secrets to a timely and successful sale of a business is understanding who you are marketing to. Brokers have access to valuable information about which buyers are in the market for what type of business. This makes it possible to approach them directly with a detailed listing. Even if an individual or like-minded brand isn’t necessarily looking to expand it’s difficult to pass up a good opportunity.
Access to Niche Markets: Finding a way to thrive in a niche market is a rare skill, Specialized industries often don’t do well on mainstream advertising channels. An established network will connect buyers and sellers from all industries, making it possible to showcase your brand to an interested audience.
Vetted Buyers & Timely Sales: Just because someone is eager to review business listings doesn’t guarantee that they are a qualified buyer. Brokers keep a directory of approved buyers who have been vetted. Business brokers streamline the sales process by separating serious buyers from those who are just window shopping.
Privacy & Confidentiality: Publicly expressing the want to sell can impact the daily operations of a business. Business valuations are often based on predicted revenue and assets. Some of these assets will include managerial staff and vendor contracts. If a vendor suspects restructuring within a business they might be inclined to cancel contracts or change terms. Keeping business transactions confidential mitigates these risks.
Jason Brice: Using Industry Experience to Sell Your Business
Anyone can hang a “For Sale” sign in the window of their business or post a listing on social media. A broker that excels in business and acquisition will leverage industry experience and connections to benefit clients looking to sell. This can look like negotiating the best selling price, connecting with qualified buyers, expediting the sales process through due diligence and operating discreetly.
Jason Brice has made a name for himself in the field of mergers and acquisitions. Find the right buyer for your business, in a comfortable timeframe.
